Master of Marketing (MMark)

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The Master of Marketing (MMark) is a specialized postgraduate program designed to equip students with advanced knowledge and skills in marketing strategies, consumer behavior, and digital marketing. The curriculum covers essential topics such as brand management, marketing research, strategic marketing planning, and integrated marketing communications, emphasizing both theoretical foundations and practical applications. Graduates will develop critical analytical and creative skills, preparing them for diverse roles in the marketing field, including brand management, digital marketing, market research, and advertising, enabling them to effectively navigate the dynamic landscape of modern marketing.